In today’s business environment, a website plays much the same role as the venerable old business card. With the proliferation of online socio-professional networking as well as the ease of networking and customer relationship management in today’s increasingly electronic marketplace, the use of business cards is not as crucial as it once was when it comes to exchanging and maintaining contact information between you and existing and prospective customers. However an impressive and useful business card remains an integral part of projecting your company’s image.
The same holds true when it comes to your company’s web presence.
Just as most prospective customers formulate both initial and long-term impressions of your company’s general philosophy and level of professionalism based on what they see when handed your business card or other informational materials, the same holds true with their impression of your company’s website (or lack thereof).
With a simple, well-designed website, a prospective customer can find out everything they need to know about your company within five minutes and five mouse clicks of arriving at your website.